Our Approach
Senior commercial thinking, delivered with hands-on execution.
Every S40 Works engagement follows a proven method — Diagnose, Design, Build, Sustain — so small businesses know how customers will be won back.
A website is only useful if it wins you more customers.
Most small businesses don’t lose customers because of how their website looks. They lose them in the small gaps — hard to find on Google, unclear what’s on offer, slow to respond, no follow-up. We start by finding those gaps, build the simplest system that closes them, and stay with you to keep it working.
The S40 Method
Diagnose. Design. Build. Sustain.
Diagnose
We assess where customers are being lost across visibility, trust, contact and follow-up — weighted by your industry.
What you experience: A structured Discovery Chat and a Lost Opportunity Review that shows where the leaks are.
Design
We define the simplest digital system to close the gap — not the biggest.
What you experience: A clear plan, a wireframe and a content structure you can see before build starts.
Build
We deliver the website, enquiry path, follow-up flow and care setup around the outcome.
What you experience: A live site, connected enquiry system and confirmed care plan — production-ready.
Sustain
We keep improving the system through the right care plan — because launch is the start, not the finish.
What you experience: Monthly momentum: updates, reporting and continuous improvement.
Working with us
From first conversation to live site, you always know where you are.
Total typical delivery: 4–6 weeks from sign-off of scope to live.
- 01
Discovery Chat
A 20–45 minute conversation to understand your business, your customers and where they are being lost. No obligation.
Week 1
- 02
Quote & Proposal
A clear written quote based on the solution you need — Get Found, Get Chosen or Get Ahead — and a recommended care plan.
Within 3 working days
- 03
Scope — Wireframe & Content Plan
We map the site structure, page-by-page wireframe and content requirements. This is your blueprint.
Week 2
- 04
Build
We construct the site, connect the enquiry path and prepare the care setup.
Week 3
- 05
Review 1 — Structure & Design
You see the working site. We refine layout, copy and design on your feedback.
Week 4
- 06
Review 2 — Final Polish
Final content, forms, links, mobile responsiveness and speed checks.
Week 4
- 07
Handover & Training
A 30-minute walkthrough. You get logins, a short care-plan induction and a maintenance guide.
Week 5
- 08
Host & Sustain
The site goes live on your chosen hosting. Your care plan begins. Momentum starts.
Ongoing
Timelines & investment
Honest ranges, and a clear payment path.
Get Found
Typical delivery 3–4 weeks
Get Chosen
Typical delivery 4–6 weeks
Get Ahead
Scoped after Discovery
Payment stages
50% on scope sign-off, 50% on handover plus your first care month. Care plans are billed monthly, in advance. We can talk through monthly-plan vs once-off options in your Discovery Chat.
Launch is the start line, not the finish.
Most sites die quietly after launch because no one looks after them. Our care plans keep your system live, current and improving — Core, Active or Total, whichever fits.
Common questions
Yes. You'll see the wireframe first, then two full reviews of the live build.
For once-off builds — you do. On a monthly plan, we host it and talk through the details in your Discovery Chat.
30 days' notice. Your site stays yours.
We'll guide you through a content brief. Delays here delay the build — we'll be upfront about that.
We build custom, brand-aligned sites in modern code — fast, secure and scalable, with no bloated page-builders.
Small changes are absorbed. Larger changes trigger a quick scope conversation before we continue.
Not sure where customers are being lost?
Start with a short Lost Opportunity Review. We’ll look at how customers find you, what they see, how they contact you and where follow-up may be breaking down.