About
Helping good local businesses get the credit they deserve online.
S40 Works was started for owner-run, local and service-based businesses that are already good at what they do — but whose online presence does not always show that clearly enough. We help make businesses easier to find, easier to trust and easier to contact, so more of the right customers take the next step.
A note from our founder
S40 Works started from a simple observation.
A lot of small businesses are built on skill, effort and reputation. The work is good. The service matters. Customers often come back because they trust the people behind the business.
But online, that value is not always easy for a new customer to see. Sometimes the business is harder to find than it should be. Sometimes the website does not explain the offer clearly. Sometimes the next step is not obvious. Sometimes an enquiry comes in, but the follow-up is slower or less consistent than it could be.
That does not mean the business is failing. It usually means there are small gaps in the customer journey.
After more than 30 years in commercial and brand strategy — including senior leadership roles in strategy, insights and business problem-solving — I have learned that growth problems are rarely caused by one big issue. They are usually a few practical gaps that quietly cost opportunities.
S40 Works was created to bring that kind of thinking to micro and small businesses, in a practical way. We are not here to overcomplicate things, sell inflated promises or make every business feel like it needs a massive digital transformation. We focus on what matters first: helping customers find you, understand what you offer, trust what they see, and make contact without friction.
A website is part of that. But the real job is bigger than the website. It is about helping good businesses show up online in a way that reflects the quality of the work they already do.
Mark Wiltshire — Founder, S40 Works
Who’s behind S40 Works
S40 Works is led by a small core team, supported by specialist input where it adds value. We do not pretend every skill sits in-house — we lead the thinking, the build and the client relationship, and bring in additional expertise when a project needs it.
Mark Wiltshire
Founder & Commercial Strategy Lead
Mark leads the commercial thinking, diagnosis and solution design. His focus is understanding where customers may be dropping off, identifying the root cause, and shaping practical ways to close those gaps.
Tyler Wiltshire
Digital Build Lead
Tyler leads the website build and digital setup, using modern development tools and digital marketing training to turn the agreed plan into a working online presence, enquiry path and support setup.
Megan Wentzinger
Growth & CRM Lead
Megan oversees lead capture, customer engagement and CRM management. Her focus is ensuring every lead is followed up, every opportunity stays visible, and clients receive a responsive, organised experience from first contact through to ongoing support.
Specialist support where needed
Where a project needs deeper input, S40 Works brings in the right specialist for that specific need — keeping the work focused, practical and properly matched to what the client needs.
Not sure where customers are being lost?
Start with a short Lost Opportunity Review. We’ll look at how customers find you, what they see, how they contact you and where follow-up may be breaking down.