Help & FAQ
Questions, answered.
Everything we're most often asked — the process, pricing, ownership and care, and how small businesses get found and chosen as search shifts to AI. Can't find it? Message us on WhatsApp or book a free review.
How we work
With a free Lost Opportunity Review — a short, practical look at how customers find you, what they see, how they contact you and where follow-up may be breaking down. No cost, no obligation, and you leave knowing the fastest fixes.
Yes. You'll see the wireframe first, then two full reviews of the live build before it goes live.
We build custom, brand-aligned sites in modern code — fast, secure and scalable, with no bloated page-builders.
We'll guide you through a content brief. Delays here delay the build — we'll be upfront about that.
Small changes are absorbed. Larger changes trigger a quick scope conversation before we continue.
Get Found is typically 3–4 weeks and Get Chosen 4–6 weeks from sign-off of scope to live. Get Ahead is scoped after your Discovery Chat.
Pricing & payment
Starting points are From R3,000 (Get Found), From R7,000 (Get Chosen) and From R15,000 (Get Ahead, scoped after discovery). Final pricing depends on scope, content and the level of care you choose — you get a detailed written quote after a short review.
50% on sign-off of scope and 50% on handover, plus your first care month. Care plans are billed monthly, in advance.
Either. Solutions can be taken once-off or on a monthly plan — we'll walk through the options in your Discovery Chat.
Core Care (From R450/pm) keeps everything working; Active Care (From R850/pm) keeps it current; Total Care (From R1,500/pm) keeps improving results with CRM support and reporting. Care sits alongside every solution.
Hosting is R150/pm if you're not on a monthly care plan; on a monthly plan it's handled for you.
Ownership & care
For once-off builds — you do. On a monthly plan, we host it and talk through the details in your Discovery Chat.
30 days' notice. Your site stays yours.
No, but it's recommended. A site that's never updated goes stale and quietly stops working — care keeps it live, current and improving.
Getting found & chosen by AI
No. You still need to be found by search engines — that's step one. What's changed is that being found is no longer enough; you also need to be clear and credible enough to be quoted in the AI answer that now sits above the links.
No, and be wary of anyone who promises it. AI selection shifts and differs between platforms. What you can do is stack every signal you control in your favour — improving your chances of being found, quoted and recommended.
Not always. Sometimes an existing site needs a focused set of fixes; sometimes its structure works against you and a rebuild is more efficient. A review tells you which.
Reviews are a major asset, but AI can only connect them confidently to your business if the surrounding information is consistent and the site is readable. Differences in your name, address or phone across platforms create avoidable doubt.
Usually contact and follow-up. With around 30% of local sales calls going unanswered and many enquiries arriving after hours, businesses lose opportunities at these stages without realising it. Read more in our Insights.
Getting in touch
Cape Town, South Africa. S40 Works is a trading brand of Studio 40 Solutions (Pty) Ltd, and we work with local businesses across South Africa.
Yes. Use the WhatsApp button on any page to message us or request a callback, or email hello@s40works.co.za.
Prefer to read the thinking in full? Our founder articles go deeper on getting found, trusted and chosen.
Not sure where customers are being lost?
Start with a short Lost Opportunity Review. We’ll look at how customers find you, what they see, how they contact you and where follow-up may be breaking down.