# Our Approach — S40 Works > A method built on senior commercial thinking, delivered with hands-on execution: Diagnose, Design, Build, Sustain. Here's how we win customers back. A website is only useful if it wins you more customers. Most small businesses don't lose customers because of how their website looks — they lose them in the small gaps: hard to find on Google, unclear what's on offer, slow to respond, no follow-up. We find those gaps, build the simplest system that closes them, and stay with you to keep it working. ## The S40 Method ### 01 — Diagnose We assess where customers are being lost across visibility, trust, contact and follow-up — weighted by your industry. _What you experience:_ A structured Discovery Chat and a Lost Opportunity Review that shows where the leaks are. ### 02 — Design We define the simplest digital system to close the gap — not the biggest. _What you experience:_ A clear plan, a wireframe and a content structure you can see before build starts. ### 03 — Build We deliver the website, enquiry path, follow-up flow and care setup around the outcome. _What you experience:_ A live site, connected enquiry system and confirmed care plan — production-ready. ### 04 — Sustain We keep improving the system through the right care plan — because launch is the start, not the finish. _What you experience:_ Monthly momentum: updates, reporting and continuous improvement. ## Working with us — from first conversation to live site Total typical delivery: 4–6 weeks from sign-off of scope to live. 1. **Discovery Chat** (Week 1) — A 20–45 minute conversation to understand your business, your customers and where they are being lost. No obligation. 2. **Quote & Proposal** (Within 3 working days) — A clear written quote based on the solution you need — Get Found, Get Chosen or Get Ahead — and a recommended care plan. 3. **Scope — Wireframe & Content Plan** (Week 2) — We map the site structure, page-by-page wireframe and content requirements. This is your blueprint. 4. **Build** (Week 3) — We construct the site, connect the enquiry path and prepare the care setup. 5. **Review 1 — Structure & Design** (Week 4) — You see the working site. We refine layout, copy and design on your feedback. 6. **Review 2 — Final Polish** (Week 4) — Final content, forms, links, mobile responsiveness and speed checks. 7. **Handover & Training** (Week 5) — A 30-minute walkthrough. You get logins, a short care-plan induction and a maintenance guide. 8. **Host & Sustain** (Ongoing) — The site goes live on your chosen hosting. Your care plan begins. Momentum starts. ## Timelines & investment - Get Found — typical delivery 3–4 weeks - Get Chosen — typical delivery 4–6 weeks - Get Ahead — scoped after Discovery **Payment:** 50% on scope sign-off, 50% on handover plus your first care month. Care plans are billed monthly, in advance. ## Common questions **Will I see the site before it's finished?** Yes. You'll see the wireframe first, then two full reviews of the live build. **Who owns the site?** For once-off builds — you do. On a monthly plan, we host it and talk through the details in your Discovery Chat. **What if I want to leave the care plan?** 30 days' notice. Your site stays yours. **What if I don't have all my content ready?** We'll guide you through a content brief. Delays here delay the build — we'll be upfront about that. **Do you use templates or build from scratch?** We build custom, brand-aligned sites in modern code — fast, secure and scalable, with no bloated page-builders. **What if my business changes mid-build?** Small changes are absorbed. Larger changes trigger a quick scope conversation before we continue.