# About — S40 Works

> Helping good local businesses get the credit they deserve online. S40 Works was started for owner-run, local and service-based businesses that are already good at what they do — but whose online presence doesn't always show that clearly.

## A note from our founder

S40 Works started from a simple observation. A lot of small businesses are built on skill, effort and reputation. The work is good, the service matters, and customers come back because they trust the people behind the business. But online, that value is not always easy for a new customer to see — the business is harder to find than it should be, the website doesn't explain the offer clearly, the next step isn't obvious, or follow-up is slower than it could be.

That doesn't mean the business is failing. It usually means there are small gaps in the customer journey. After more than 30 years in commercial and brand strategy — including senior leadership roles in strategy, insights and business problem-solving — I've learned that growth problems are rarely one big issue; they're usually a few practical gaps that quietly cost opportunities.

S40 Works was created to bring that thinking to micro and small businesses, in a practical way. We focus on what matters first: helping customers find you, understand what you offer, trust what they see, and make contact without friction. A website is part of that — but the real job is bigger than the website.

— Mark Wiltshire, Founder, S40 Works

## Who's behind S40 Works

S40 Works is led by a small core team, supported by specialist input where it adds value.

- **Mark Wiltshire — Founder & Commercial Strategy Lead.** Mark leads the commercial thinking, diagnosis and solution design, focused on where customers may be dropping off and how to close those gaps.
- **Tyler Wiltshire — Digital Build Lead.** Tyler leads the website build and digital setup, turning the agreed plan into a working online presence, enquiry path and support setup.
- **Megan Wentzinger — Growth & CRM Lead.** Megan oversees lead capture, customer engagement and CRM management, ensuring every lead is followed up and every opportunity stays visible.
- **Specialist support where needed.** Where a project needs deeper input, S40 Works brings in the right specialist for that specific need.